Visitor Economy

The visitor economy sector helps attract people to places and events. It includes nature sites, museums, galleries, heritage attractions, festivals, theatres, and sports venues, helping visitors enjoy memorable experiences and supporting local communities.

Careers in Visitor Economy

The Visitor Economy sector includes a wide range of careers that help people enjoy local attractions, events, and experiences. It is a great place to work if you are passionate about nature, culture, sport, or heritage. You could work in museums, theatres, heritage sites, sports venues, festivals, visitor attractions, or country parks. Whatever role you choose, you can make a real difference by helping people discover, learn about, and enjoy the places they visit.

Forwards festival in Bristol.
Image credit: Eljaybriss
Salary Information

How much can you earn working in Visitor Economy

The Visitor Economy offers a range of entry-level jobs that can help you gain experience and build new skills. As you learn and develop, you may have the chance to move into more senior roles with greater responsibility and higher pay.

Salary ranges are based on job adverts from August 2026 and can vary depending on experience, qualifications, employer, and location. It may take time to gain the skills and experience needed to progress to the next career level and salary range.

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Entry Level roles may range from £25,000 to £29,000 a year.
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Intermediate roles may range from £32,000 to £40,000 a year.
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Advanced roles may range from £40,000 to £93,000 a year.
Careers in Visitor Economy

View a variety of jobs

Discover the different careers available in the visitor economy, from working at local attractions, to preserving our landscapes, and leadership jobs. Click on the job profiles below to find out what each role involves, the skills you need, and the steps you can take to progress.

Entry Level
Museum Attendant

Salary: £23,000 to £31,000

Entry Level
Groundsperson

Salary: £19,000 to £28,000

Intermediate
Heritage Officer

Salary: £25,000 to £48,000

Intermediate
Roadie

Salary: £24,000 to £37,000

Intermediate
Landscape Architect

Salary: £27,000 to £45,000

Advanced
Music Promotions Manager

Salary: £25,000 to £60,000

Advanced
Events Manager

Salary: £23,000 to £40,000

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Local Learning Opportunities

Find Your Next Step

Check out our Skills Connect Directory for a list of opportunities and places to train in your region to help you kick start your career in visitor economy.

View Opportunities

Top Skills

  • Customer Service: Creating a positive experience for visitors and guests.
  • Attention to Detail: Ensuring services, facilities and events meet high standards.
  • Leadership: Supporting teams and helping operations run smoothly.
  • Communication: Sharing information clearly with visitors, customers and colleagues.
  • Digital Skills: Using booking systems, websites and digital tools effectively.
  • Flexibility: Adapting to changing visitor needs and busy periods.
  • Teamwork: Working well with others to deliver excellent visitor experiences.
  • Organisation: Managing bookings, schedules and activities efficiently.
  • Problem-Solving: Finding solutions to visitor enquiries and unexpected challenges.
  • Event Delivery: Planning and delivering events, activities and experiences successfully.
  • Heritage Knowledge: Understanding and sharing information about local history, culture and attractions.
  • Visitor Engagement: Creating enjoyable and memorable experiences for visitors.
  • Tour Guiding: Providing information and answering visitor questions in an engaging way.
  • Booking and Reservation Systems: Managing bookings, tickets and customer information.
  • Marketing and Promotion: Helping attract visitors through campaigns, content and social media.
  • Customer Experience Management: Ensuring visitors receive a high-quality service throughout their visit.
  • Friendly: Making visitors feel welcome and valued.
  • Approachable: Being easy to talk to and willing to help.
  • Enthusiastic: Bringing energy and positivity to interactions with visitors.
  • Adaptable: Responding well to changing situations and visitor needs.
  • Confident: Feeling comfortable speaking with visitors and groups.
  • Patient: Remaining calm and helpful when answering questions or resolving issues.
  • Resilient: Staying positive and effective during busy periods.
  • Helpful: Looking for ways to support visitors and colleagues.
  • Passionate: Showing genuine interest in the area, attraction, culture or experience being promoted.
Resources

Sector Insights Information Sheet

Use this downloadable poster to share and explore key data and insights on education, training and employment opportunities featured on this page. Designed to support informed discussions and decision-making, this summary poster can be used by students, parents, educators and careers advisers.

View Poster

Explore More

Careers that use similar skills

If you are interested in a career in visitor economy, you may also want to explore other careers that require similar skills. If you like working with customers, being creative, and making a difference, you may also enjoy some of these opportunities:

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